Over the past couple of years most major brands have been utilizing Native Advertising in conjunction with display and banner ads to expose more people to their products and services. Many smaller businesses have either been unaware of the shift or felt that the longer sales cycle wasn’t cost effective. Current research shows no businesses large or […]
In a recent high profile movie trailer release for Marvels, “Avengers: Age of Ultron”, Marvel posted the video simultaneously to both Facebook and YouTube. Bear in mind that the Avengers Facebook Fan Page has nearly 13 million likes and their Marvels YouTube channel has less than 2 Million subscribers. The winner? Well, Marvel of course! […]
Podcasting is blogging with audio and video instead of text. Essentially, you post an MP3 file or video file instead of an article. 5 Reasons Why Podcasts Are Great An increasing number of people are downloading new podcasts every day. In fact iTunes has over 575 Million active users. Unlike traditional Radio and TV, podcast […]
Our lives are really very busy, and technology has made it very simple to send others messages via email and text messaging. The art of writing correspondence has been completely lost, and the truth is most people make very few phone calls. Sometimes you really need to speak to the person you are dealing with […]
Once you have a website for your company you start to send put invitations for people to come and view the website. Then you start doing search engine optimization so that the search engines are more interested in you and they send more people to your site. The same thing works with reporters and other […]
We all know that televisions are in the majority of all homes, and in some homes these sources of entertainment and information are in every room of the house. It makes sense that you can reach a large number of people with your messages if you have those messages aired on a television. You can […]
Many people are currently writing blogs on their personal websites. A lot of those blogs are being read every day by large numbers of people on the internet. More people may now be reading blogs online than read the daily newspapers from their town. Getting bloggers to cover your story is a very important thing […]
If you want to get the news about your company and your products covered by a reporter then you are going to have to do some work. Just sending an email to these professionals and expecting them to call back is ludicrous. You are going to need to send emails about what you want covered, […]
You have to have a press kit that you can use whenever you are addressing reporters about your company. By having a press kit you have all of the pertinent information at hand and you do not have to try and write a new company biography each time you get an opportunity to meet with […]
Any successful business owner knows the importance of great PR, but not every business owner understands what makes great PR. Here are some ideas of PR opportunities which may be suitable for promoting your business. Hold an Event If you hold a launch event, you can invite all the key movers and shakers in your […]
