Social media is supposed to be the definitive content marketing channel solution, right? But many business owners are discovering it’s easier said than done. Here are a few reasons your social media strategy is not working.1. You’re not advertising. Yes, social media is free, whereas traditional advertising can cost lots of money. But even so, […]
Social Media is a great tool for content marketing, but there are some rules to the game. Check out these 8 suggestions for effective posting that gets engagement. Be sure to read to the bottom for 2 bonus tips! 1. Use a great visuals. The visual content is what will stop people from scrolling through […]
As marketers, we’re often asked about podcasting and whether it can help a business or a personal brand. The answer is yes, if it’s done right. Podcasting has become very popular. In fact, 73 million Americans listen to podcasts monthly and they’re mostly 25 to 54 year-olds (the most influential, affluent audience). For this reason, podcasts are becoming a valuable part of a small business marketing strategy.
Podcasting is blogging with audio and video instead of text. Essentially, you post an MP3 file or video file instead of an article. 5 Reasons Why Podcasts Are Great An increasing number of people are downloading new podcasts every day. In fact iTunes has over 575 Million active users. Unlike traditional Radio and TV, podcast […]
Our lives are really very busy, and technology has made it very simple to send others messages via email and text messaging. The art of writing correspondence has been completely lost, and the truth is most people make very few phone calls. Sometimes you really need to speak to the person you are dealing with […]
Once you have a website for your company you start to send put invitations for people to come and view the website. Then you start doing search engine optimization so that the search engines are more interested in you and they send more people to your site. The same thing works with reporters and other […]
We all know that televisions are in the majority of all homes, and in some homes these sources of entertainment and information are in every room of the house. It makes sense that you can reach a large number of people with your messages if you have those messages aired on a television. You can […]
Many people are currently writing blogs on their personal websites. A lot of those blogs are being read every day by large numbers of people on the internet. More people may now be reading blogs online than read the daily newspapers from their town. Getting bloggers to cover your story is a very important thing […]
If you want to get the news about your company and your products covered by a reporter then you are going to have to do some work. Just sending an email to these professionals and expecting them to call back is ludicrous. You are going to need to send emails about what you want covered, […]
You have to have a press kit that you can use whenever you are addressing reporters about your company. By having a press kit you have all of the pertinent information at hand and you do not have to try and write a new company biography each time you get an opportunity to meet with […]
