Ad Campaign Breakdown: Everybody loves Mister Thorazine!
Concept:
Occasionally, we all feel frustrated making advertising, marketing and day-to-day business decisions because we have too many hats to wear. We may have a hard time keeping our sanity and staying focused on growing our business. For these reasons, the message that Mister Thorazine projects actually resonates with a large audience.
Mister Thorazine is a character that Localista Media was inspired by based upon a 1950s advertising campaign for you guessed it: Thorazine. The face of a confused, angry man who had a much better quality of life after being put on Thorazine.
The Mister Thorazine memes address common frustrations that most business owners have encountered with marketing. From losing touch with their website developer to “I can just do it myself!” syndrome.
Pain Point:
I can’t get a hold of the guy who built my website!!!
We get it! The Localista Team has built 100’s of websites since 1995 and we’ve had active business clients for over 20 years. We’ll be there for you.
What’s behind it:
A common problem we’ve heard from clients who come to us for help, especially if their website was built years ago or by an off-shore company, and now the developer or designer are nowhere to be found. It shows our track record and our longevity to help give clients peace of mind.
Pain Point:
I have a website I paid good money for and it hasn’t done anything for me!
We get it! If your website doesn’t help your business you bought the wrong website. It should be saving you time & making you money. Contact us.
What’s behind it:
This is a big one because so many times, a website is built with no plan for how to make it truly work for the business. A lot of people see a website purely as a brochure. We see websites as being more than a lead generator, but as a revenue source and even a powerful machine that can actually automate important parts of their business. We’ve built sites for our clients that cut down on all those time-sucking admin, marketing and fulfillment tasks. How do we do it, it’s almost like magic!
Pain Point:
I don’t care about SEO, SEM or Social Advertising… I just want more business!
We get it! You do what you do well and we’ll take care of the rest. We won’t try to impress or confuse you with buzz words. we’ll just get it done.
What’s behind it:
Many clients come to us saying, “I don’t want to learn anything new. I just want it taken care of.” While it’s important that clients are educated about the best marketing strategies to help their business hit its goals, they just don’t have the time, desire to or quite frankly they don’t really need to be overwhelmed with all the details and options. Just like a car; we don’t really need to know how each piston is working every day, we just need to make sure the car gets us to where we want to go.
Pain Point:
I don’t need a website I run my business on Facebook, Instagram and Yelp
We get it! you are the mercy of those services & They can change, shutdown or start charging you for basic services. You Own Your Website.
What’s behind it:
Some speculators have made ridiculous predictions that the website is going the way of the dodo, but consumers do their homework before buying and they’re not just stopping at Yelp and social networks. They follow through with learning more at the company website. A few clients have started up just relying upon social networks but realized that in order to become a serious business, they need to have a website. In the face of constantly changing algorithms (formulas that dictate what you and your fans do or do not see on social media feeds), social networks monetizing their sites by charging you for services, and the hottest social networks cooling off or even going away when the next best thing comes out, the website is the only “channel” you can truly control for your business. Social marketing and ads are important for marketing, but they’re not a website replacement.
Pain Point:
Why should I pay a professional when I can have my granddaughter do it!
We get it! It’s tempting to save a few bucks. Websites are not Just brochures anymore. They can save you time, money & make sales. Talk to a Pro.
What’s behind it:
Oh boy. It’s hard for us not to roll our eyes when people tell us this one. Not to say your family or friends aren’t awesome people to work for you for free or on the cheap, but you get what you pay for. Maybe they can put up a decent site for you, but what typically happens is when the site needs updating or something broken needs to be fixed, the person has moved on or are now too busy (and may be too nice to say no to you). Then the business is left waiting in limbo. Most sites built by “free” freelancers or hobbyists are not usually not planned out or backed up by sound business experience. Your website should always be a priority.
Ad Campaign Results:
1271 organic (aka non paid) views across Facebook, Twitter, Instagram. The campaign has already generated 167 click-throughs and 13 leads. This is part of a series of posts run in one week.
Just a taste of what we can do for you!
